I'm Rebecca Ostrich, and I'm a UX Designer and Educator.

At U.S. News & World Report, we create trustworthy content that empowers people to make important life decisions. We offer data-driven advice on a broad range of topics, including colleges, healthcare, cars, and finance. The site receives over 40 million views a month.

As part of the in-house design team, I have been the lead designer on a number of projects at the company. I work from start to finish throughout the design process — covering research, strategy, wireframes and prototypes, testing, and tech handoff. Projects include:

• Design SystemThe company's first comprehensive design system to improve brand consistency and efficiency across the site

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• Election PageDesign of CMS-powered Election landing page for News team
• Car ReviewsRedesign of Car Reviews, with the goals to highlight top information for users researching cars and to improve SEO visibility
• Car RankingsSEO and design improvements to Car Rankings, which increased Google rankings and page views

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• 360 ReviewsReusable page templates for new product 360 Reviews, to help the editorial team scale the content
• BankingRedesign of Banking Category pages that highlights the most relevant content and doubled clicks to our partner
• Credit CardsOptimization of the Credit Card Category pages to improve usability and increase lead generation conversions

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• Vacation RankingsTravel Vacation Rankings redesign to help travelers find relevant content
• Things to DoContent update to the Travel Things to Do pages based on feedback from usability testing
• AccessibilityFounding member of accessibility team, working to address areas of improvement including color contrast, keyboard and screen reader navigation, and reduced motion settings